Can Virtual Wedding Invitations Beat Letterpress Printing?

Shortly after the iPad came out, there were videos circulating all over the internet with people doing very strange and innovative things with their new toys. One of my favorite videos was of a couple whose officiant used an iPad to remember his notes and direct the ceremony.

“I now pronounce you man and wife. At this time, George is going to update his Twitter and Facebook Status…”

While this is a funny clip and a creative idea, what this video asks us to consider is whether or not technology should fully replace traditional forms communication. What most specifically interests me is the question of whether or not virtual wedding invitations will ever replace hand crafted paper wedding invitations.

I think not.

The artisan style and palpable quality of letterpress wedding invitations is par excellence, and the deep impressions that they make upon your guests cannot be mimicked by any other method. In the world of social networking, streaming videos and instant email messages, a physical wedding invitation still goes a long way to say that you care.

Invitations by Ajalon
View our letterpress wedding invitation gallery.

Did you ever have something that was obviously much older than the newer models but you refused to get rid of because it worked so well? Some things were built in an age when craftsmanship and a long life were valued over inexpensive, up to date, expendable products.

Not that I do not love technology and the newest gadgets as much as the next person, but sometimes it’s hard to improve upon something that works well. Take printing for example. Computers, software programs, digital film and more efficient technologies in general have changed many aspects of the process. Most of the time these improvements are welcomed and greatly increase the realm of possibilities for presses and what they can do.

However, some things have not changed, and for good reason.

Letterpresses still leave the finished product with an appearance and texture unmatchable by modern technologies. Using machines built over 50 years ago, these Original Heidelberg letterpresses generate an extra special character with each impression that adds an authentic value and quality to each invitation. In short, Heidelberg letterpresses simply cannot be beat.

When thinking about your wedding, why settle for anything less than handcrafted and custom letterpress invitation sets?

Written by Nick

Invitations by Ajalon
View our letterpress wedding invitation gallery.