I was recently avoiding my work projects and watching some TV when a preview came on for the new Sherlock Holmes movie. While I had no idea before this that a Holmes movie was in production, what surprised me the most happened toward the ending of the clip.
During the most explosive portion of the preview, lead typeface letters like the ones traditionally used for letterpress printing flashed onto the screen. They appeared in succession, eventually spelling out the title of the movie, “Sherlock Holmes”. Not only was I excited that I knew exactly what they producers were using as their medium, but also seeing any component of letterpress printing in pop culture always makes me happy.
It is amazing how this traditional printing method is making a resurgence in modern printing companies around the world. People are fascinated by letterpress printing’s unique vintage feel and the quality of product that it produces. For many items from holiday cards to wedding invitations there is no match for letterpresses amazing printing style.
Written by Nick
Invitations by Ajalon
View our letterpress wedding invitation gallery.
One Comment
Great post, the International Printing Museum got to be a part of the opening sequence of Sherlock Holmes. For letterpress enthusiasts, the Museum is not to be missed! Come visit if you are in L.A.